Company News

Name Change Ahead for CVSL

Dallas firm is parent to UK cleaning company Kleeneze and other direct-to-consumer brands.

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By: Christine Esposito

Editor-in-Chief

CVSL, Inc.—the Dallas, TX holding firm that owns several direct-to-consumer brands including UK-based home care firm Kleeneze, as well as nutritional and skin care products firm Agel Enterprises—will begin doing business as JRJR Networks. The name change was approved by the company’s board and will be implemented upon the completion of all necessary NYSE, SEC and other legal requirements. At that time, its common stock will begin trading under the symbo JRJR.   “We inherited the CVSL nam...

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